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7 Tips To Increase Sales With Your Ecommerce Web Site
By: Jordan Williams
Ecommerce is just exploding right now on the Net. More and more people are doing their shopping online. Some Internet retailers are even beating out their offline counterparts. So what does this mean to you? It’s important that you are taking full advantage of your web site to get your share of the billions of dollars spent online every year. In this article we are going to cover 7 tips that you can put into practice immediately to increase your sales and revenue with your ecommerce web site.
1: Introduction
Make sure to have a brief introduction on the homepage of your web site. Your introduction should be concise and clearly identify the benefits of your visitors shopping at your site.
2: Navigation
Make sure that your site has clear and easy navigation, such as a visible search box on the top part of your web site, clear categories to browse through, a FAQ page that clearly explains your shipping and return policy, and etc.
3: Gift Certificates
People love getting gifts at certain times of the year, so make sure that you have gift certificates that your visitors can purchase right on your web site.
4: Customer Loyalty
Instead of just focusing on getting new customers why not take advantage of repeat business? Why not give your customers an incentive to come back and do business with you again? You can easily do this by offering coupons and special discounts to ones who have already purchased something from you. This is a lot easier than acquiring new customers since they already know you and feel comfortable shopping at your site. You can also add more value to your customers by adding live customer support to your site.
5: Special Offers
Make sure to have a section on the top part of your home page devoted to featuring your current special offers and sales items. In fact if you happen to have a lot of special offers you can just feature the most popular ones and then make a separate web page that shows all of your sales items.
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A company claims Etsy infringed on five of its patents and is asking for profits, triple damages and a permanent injunction; Facebook's initial IPO trading was chaotic on Friday, leading to disappointed traders; this and more from around the web in today's ecommerce news roundup!
What a weekend! As we sprinted through a lively slate of monumental stories such as the Facebook IPO and an impending launch of the first commercial spacecraft, we got blindsided by a super surprise: Mark Zuckerberg married his longtime girlfriend in a secret ceremony in his backyard in Palo Alto.