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You probably already know that the non-English speaking Internet audience transacts 63% of the global e-Commerce transactions. If you know that then you’re definitely aware that by 2004 this audience is expected to growth more than 10 percent. That’s at least 2 trillion dollars multiplied by 75%…
...need I say more.
I going to share two words with you that should help towards your International e-Commerce Market Entry initiative. These word need to be taken very seriously if you wish to become truly successful in International e-Commerce.
“Local and Language!”
Yes the local language of your Internet audience needs to be considered very carefully. Not only is it polite to show your non-English speaker their local language, but also you’ll find a keen sense of trust that develops by the time your purchaser hits that purchase button.
It’s all about developing trust and a comfort level sufficient enough that your customer will purchase your product. I have spent many years working Internationally and there’s nothing more important than developing a relationship through the use of language.
When it comes to shopping carts you don’t want to be one of those abandoned shopping cart statistics. A high percentage of your non-English speakers will abandon the purchase if your website is not in their language, but more importantly if the shopping cart is not in their native language the likelihood of an abandoned transaction will be very high. If they do not have a comfort level to understand for example the fine print, shipping costs, the product that they’re getting you can expect – No Purchase!
The Multilingual Shopping Cart ******************************
This short articles focuses on two key International, multilingual, commercial grade shopping cart solutions. One is free and the other one will cost you some money.
Without a doubt its a significant challenge to implement a shopping cart solution that has the ability to service the International (and more specifically the non-Englising) Internet Population. There are many ‘ready made’ International Shopping Cart solutions. Most of the solutions are ready to integrate directly into your existing e-Commerce infrastructure, one of which is OSCommerce (OSC) and another is Shopfactory.
If you’re on a tight budget then OSC could be right for you. It is 100% free, although it may require an ‘OSC expert’ to handle the integration. OSC does make a claim that the software is an ‘out-of-the-box installation... minimum effort...'. You should take into account your l....[MORE]
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Distributor chooses flexible ecommerce platform to support the online needs of its expanding business.Minneapolis, MN (PRWEB) May 22, 2012 Insite Software, a leading provider of B2B and B2C ecommerce platforms and shipping solutions, today announced that GSG (also known as Graphic Solutions Group), a leader in the textile, digital printing, commercial sign and embroidery markets, has selected ...
Element Case turned to Unidev for the creation of their custom iPhone case design studio.St. Louis, MO (PRWEB) May 21, 2012 San Francisco based iPhone case retailer, Element Case recently completed development of a custom iPhone Element Case Design Studio working with national software development shop, Unidev. Unidev offers a variety of custom software development, mobile development, IT ...
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