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The Ecommerce Myth
By: Frank Voorburg
Introduction Ecommerce is growing rapidly. Besides the big players such as Amazon.com and Buy.com, small businesses realize that they can also increase their sales revenues by using the Internet. With this realization, more and more online stores are opened by the small business segment.
The goal of this article is to increase the ecommerce myth awareness and to show you how to deal with the myth. The definition of the ecommerce myth is: Open you online store and customers will automatically come.
Demystifying the Myth Using an online store to sell your products and services has great potential. Through the website of your online store, the entire world can purchase products and services from you. They no longer have to physically come to your store for purchases.
With the growing popularity of the Internet, the number of websites has increased exponentially. Unfortunately, this means that the chances of potential buyers finding your website have decreased and that competition is fierce. Visitors can stop by your competitor and perform price comparisons in a manner of minutes and from the comfort of their home.
Consider this and become aware of the ecommerce myth. Opening your online store is not enough for making it a success. A key factor to the success of your ecommerce ventures is to generate traffic to your website; you need web site visitors in order to make sales through your online store.
You can take several steps to create website traffic. The following list contains a summary of popular methods to increase website traffic.
Online directories. List your site at online directories such as yahoo.com and business.com. Internet users use these to find companies. If you are not listed, they will not find you.
Link exchange. Exchange links with your partners and with sites containing content relevant to your business. Hint: You can find out who links to your competitors by performing a search on Google.com for link:http://www.yourcompetitor.com.
Keyword optimization. Find your niche keywords used by your visitors to find your online store using the search engines. Once identified, make sure they can be found on your webpage. Add them to your website`s title, meta tags, and heading tags. You can use online tools such as Wordtracker.com to find your niche keywords.
Pay-Per-Click advertisements. Sign up for pay-per-click advertisements and optimize these advertisements using your niche keywords. Google.com offers an Adwords program that is popular and easy to use.
Conclusion Be aware of the ecommerce myth and take appropriate action to increase the success chances of your online store. Start monitoring your website traffic. Be patient and work on all the methods mentioned in this article on a regular basis.
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[Ecommerce] Ed Chaban's comments on cable securityissue. James Love love@cptech.org. Sun, 23 Jan 2000 08:21:58 -0500 (EST) ... Chaban, responding to comments on his first note regarding security and always on cable modem connections. The first is ...
[see more on [Ecommerce] Ed Chaban's comments on cable security issue]
Blogs on technology, for business and IT professionals. Updated daily,ZDNet Blogs provides analysis, expertise, and a filter on the news. RSS feeds available for all blogs. ... Decision time for reaching true computer security. Communication crucial to service providers ... CRM Solutions. eCommerce Solutions. ERP / Accounting Software ...
[see more on Tech Blogs on ZDNet | blogs.ZDNet.com]
[Ecommerce] Always on ISPs and Hacking. James Love love@cptech.org. Sat, 22 Jan 2000 20:48:37 -0500 (EST)
[see more on eCommerce SecurityFile type:PDF - Download PDF Reader ... eCommerce Security. These pages have been designed to provide guidance on eCommerce security and ... through the issue and maintenance of published eCommerce Security policy across ... www.upu.int/security/en/e-commerce_security_en.pdf More pages from upu.int [Ecommerce] Always on ISPs and Hacking]
... companies do about security? First, the ... stressing that e-business security is the key ... security specialist has to be to reduce these restrictions to the absolute minimum. The issue is ...
[see more on ADT February 2001: E-business without security is not an option]
Is Ecommerce safe or should I worry, from your About.com Guide ... Electronic commerce is the single most important business issue affecting security of information ...
[see more on Ecommerce Security- Credit/Debt Management - 09/20/98]
Shopping cart software help forums for Frontpage, Dreamweaver and Adobe GoLive ecommerce web templates. ... Shopping Cart Software Forum for Ecommerce Templates ... I guess the only securityissue would be someone using my machine ...
... Ghosh discusses real-life security failures, how they occurred, and ... for greater attention to security as software is being developed ... Oddly, one issue not covered in depth is the ...
[see more on Amazon.com: E-Commerce Security : Weak Links, Best Defenses: Books: Anup K. Ghosh]
By Jonathan Lambeth at Electronic Commerce in London ... to commerce on the Internet is the lack of security, despite the fact that people currently use far less secure ...
[see more on Security no longer key issue for ecommerce - WhatPC?]
By Jonathan Lambeth at Electronic Commerce in London ... to commerce on the Internet is the lack of security, despite the fact that people currently use far less secure ...
[see more on Security no longer key issue for ecommerce - Personal Computer World]